2012, raised $2.2 million seed round in 2019 BIGVU – 2016, 1.5m users, 30K subscribers.Here’s a few of our recent partners from this year alone: Whether it’s launching into the North American market from abroad, promoting a major rebrand or product overhaul, or simply avoiding spending hundreds of thousands of dollars on a major Facebook ads campaign, SaaS companies of all stripes partner with us to promote their products. Today, it’s increasingly common for established SaaS products to launch promotions on our marketplace. Zapier famously used AppSumo to launch out of beta back in 2012:īut as we’ve grown, perhaps we haven’t emphasized this evolution enough. In these cases, Sumo-lings are like early adopters who are kickstarting SaaS products-microinvestors who care more about product than profit. For example, Lemlist launched on AppSumo out of beta, scaling to $1M ARR in less than two years. Yes, it’s true we find many diamonds in the rough who use AppSumo to launch their product to the world. Myth #2: AppSumo only promotes products straight out of beta
#APPSUMO CLOUDAPP PLUS#
The bulk of all purchases made on AppSumo come from our AppSumo Plus Membership that offers members 10% off every tool they buy.
#APPSUMO CLOUDAPP FREE#
10% of all purchases made on AppSumo are made with free credits given to new and existing Sumo-lings through this refer-a-friend program.
We pay 5% on all affiliate purchases made by returning customers.īut we eat the cost of other marketing expenses, including:Īs of 2020, we have an altruistic referral model ( Give $10, Get $10) using a tool called Friendbuy.
Then there’s the AppSumo Affiliate Program: We have over 4,000 affiliates in our network who get 100% commission on each new buyer they bring in, up to $50. We have a kickass content team that touches every product that comes through our store-deal copy team, video team, webinar team, and email copywriting team. We’re continually optimizing our ad spend to get the best results we possibly can. We allocate upward of $5M a year toward ad spend, mainly Facebook and Google ads. Here’s a sampling of where that 40% marketing spend goes to promote partner deals: $89.70 x 50 = $4,485 in extra earnings from a cold list Marketing Budget $69 x 1.3 = $89.70 payout for each new buyer If they share their link with certain cold segments of their list, getting 50 new buyers to purchase their deal, here’s their extra revenue: Say a partner launches a $69 LTD on AppSumo. We firmly believe partners should be compensated adequately for new buyer acquisition, and this is our way of doing it. Past partners have sent their link to cold email lists or used it to re-engage customers who churned. Olo: Some of our best partners have taken advantage of their exclusive partner affiliate link to make way more than 30%. Here’s Olman (“Olo”) Quesada, our Head of Business Development: This way, partners can actually make more money on our platform than if they did a lifetime deal (LTD) on their own. Our default revenue share model is to split the remaining 60% with our partnerīut as if that weren’t enough, you may not be aware that every partner receives 130% commission for every new buyer they bring in.40% of revenue is immediately invested into marketing, advertising, affiliates, and payment processing fees (We spend $100,000+ in payment processing fees alone each month!).So our real revenue share model splits our revenue 50/50 with our partners., i.e., we each take home 30%. Marketing is a huge ongoing expense that is required to make the magic happen. We allocate a lot of money to get deals in front of potential buyers. Truth: We actually have two revenue share models: Partner Revenue Share Misconception: AppSumo’s revenue share is 30/70 with partners. We’re the marketplace, and our partners bring tools to promote to our community. Our business model is simple: We partner with some of the best SaaS brands in the world to give Sumo-lings (our customers) deals on the tools and resources they need to grow their businesses. Start selling on AppSumo Myth #1: Does AppSumo really take 70% revenue share? Focus on building the best product you can.
#APPSUMO CLOUDAPP PRO#
With AppSumo, you don’t have to be a marketing pro to boost your sales and connect with excited new customers. Sell on the leading digital marketplace for entrepreneurs
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